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Home
Our products
About us
How to nooj
Essentials
Recipes
What’s new
Find us
Shop

graphic person drinking a brew with a red dot

HOW TO NOOJ

Fancy a frothy coffee? Dreaming of buttered sourdough? Need some Greek yoghurt for your granola? Just nooj it up! It’s so quick and simple too – there’s no need for a blender, just mix with a fork. Start by mastering milk and then get creative…

no blenders. fork-friendly

NOOJ IT UP
30 SECOND MILK

You need: a fork or whisk, a jug or bowl and some water

1. Squeeze your nooj into a jug.

2. Add a little water, mix until smooth and creamy.

3. Add more water bit by bit, mixing as you go until you have the type of milk you like (full fat, semi or skinny).

Make nooj essentials

Milk

HOW TO NOOJ IT…

Super skinny for your morning tea or full fat on your granola? Just add water and milk it your way.

photo essentials milk

Milk

Butter

HOW TO NOOJ IT…

Nothing beats hot toasted sourdough or crumpets and with the addition of your favourite oil, nooj can whip up the perfect dairy-free swap for traditional butter.

Add crushed garlic, chilli, anchovies, miso paste and more for creamy, salty deliciousness
(see recipe page).

photo essentials butter

Butter

Pouring Cream

HOW TO NOOJ IT…

For an indulgent but virtuous pouring cream, without the cholesterol but with all the goodness of nuts, just use 1 part nooj, 1 part water.

Perfect for creamy mushrooms on toast or pour over porridge or your favourite dessert.

photo essentials cream

Cream

Yoghurt

HOW TO NOOJ IT…

Add a splash of water to loosen the paste then add freshly squeezed lime, lemon or grapefruit juice to taste and spoon generously over your favourite granola or dessert.

Add some finely grated lime zest for an extra zing or clementine juice for sweetness.

photo essentials yoghurt

Yoghurt

Mayonnaise

HOW TO NOOJ IT…

Take nooj butter to the next level by adding white wine vinegar, Dijon mustard and crushed garlic.

photo essentials mayonnaise

Mayonnaise

Porridge

HOW TO NOOJ IT…

Oats and nooj were made for each other so adding nooj to porridge will take it to the next level. For one serving squeeze about 1 tsp of nooj straight into your pan with the oats and maple syrup. Add twice the amount of water to oats and simmer for a few minutes.

For total luxury, squeeze another teaspoon of nooj into a bowl and add a drop of water to loosen, then enough water to make a puddle of cream. When your porridge is ready pour into the cream and enjoy. Remember nooj is a concentrate so add 1 tsp per person and add more if necessary.

photo essentials soups sauces

Porridge

Curry

HOW TO NOOJ IT…

Ideal for adding creaminess to curries when coconut just won’t do, simply squeeze directly into your sauce and mix.

If you have a thinner thai curry or a Laksa that needs the nooj treatment, loosen the paste first with a drop or two of water or freshly squeezed lime juice for easier combining. Remember nooj is a concentrate so add 1 tsp per person and add more as you go if necessary.

photo essentials curry

Curry

Burgers & Patties

HOW TO NOOJ IT…

Nooj is a great binder of ingredients in pies, bean burgers or pasta fillings.

photo essentials burgers patties

Burgers
and patties

Tea

HOW TO NOOJ IT…

Cashew’s your gal here, milk it skinny for a not-too-creamy taste.

photo essentials tea

Tea

Coffee

HOW TO NOOJ IT…

Almond’s your gal here and is happy with hot or cold water, you choose. To make an enviable foam, make your milk ‘full fat’ with freshly boiled water, add a splash of water to loosen then gradually add more and finish with milk a frother to foam.

Pour your foamy milk into your coffee, sit back and admire your handywork.

photo essentials coffee

Coffee

Baking

HOW TO NOOJ IT…

Use almond nooj butter in your bakes and biscuits. Cashew nooj makes a mean buttercream too.

photo essentials baking

Baking

Smoothies

HOW TO NOOJ IT…

Nooj is the best base for a super smoothie – blend it with water, fruit or veg, and oats or protein powder.

photo essentials smoothies

Smoothies

Soups & sauces

HOW TO NOOJ IT…

Give your soups or sauces a creamy boost with neat nooj or mixed with water, stock, citrus juice or wine.

photo essentials porridge

Soups & Sauces

Chocolate

HOW TO NOOJ IT…

Mix a heaped teaspoon of cocoa with 2 of nooj. Gradually add hot water and sweeten with maple syrup.

photo essentials chocolate

Chocolate

Nooj know-how

Nooj Recipes

Spinach Filo Pies

Nooj Cheese

Dips – Raita, Beetroot & Garlic Aioli

Baked Nooj Cheesecakes

Spinach and Roast Squash Lasagne

Nooj Butter

Thank you for sending the samples, we fell in love with nooj immediately!

The Joshi Brothers

We LOVE nooj in our house - it goes into our daily smoothies, and into anything else that would benefit from its creaminess, gorgeous taste (both cashew and almond are delicious, almost spoon-straight-in-mouth-worthy) and protein element. Just wish it had been dreamt up when we had toddlers, none of whom particularly wanted to eat and it would have been an ideal way of sneaking in some much-needed non-dairy protein and good stuff. I plan to experiment much more with it as it's become a fridge essential in our house. Thanks nooj!

Carla Blake (customer)

I’ve made so many things and I’m obsessed! I made milk, added to protein porridge, smoothies, checked out your insta and gave the Thai curry a go too, it’s so easy.

Alex Brown @vitalivingmcr

I have completely stopped buying other plant milks.

Micheal Mac Curtain

So simple to use and very delicious!

natalie.naturally

Yes, love this fantastic versatile product. Just what we have been waiting for. A delicious dairy substitute particularly delicious in porridge and muesli. Could not recommend it more.

David Eaglesfield (customer)

A totally unique product which is useful for so many types of meals. Sweet, savoury, breakfast, I've used it for all of them. It really helps me with making dairy-free food for my daughter.

Sarah Kinloch (customer)

This is such a versatile product. I love it in porridge as a creamy milk substitute. I've also used it: to bake with; to make a dairy-free frosting for cakes; to make a parfait; to thicken curries; to make into cream to swirl on soup; with tahini as a dip and recently with mushrooms and marmite as a pasta sauce. Your cooking suggestions are great. It’ll be fantastic for vegans and people on dairy-free diets when nooj is more readily available in the shops.

Becky Mears (customer)

This is what I have been waiting for my whole life! Having been dairy-free since early childhood I have tried every milk alternative out there but this is a game changer! It is so versatile, it is my milk, cream, I add it to sauces, tray bakes, cookies, all in such a convenient little pouch.

Thank you so much for creating this fantastic product, just wish you had done it 25 years ago!!!

Heidi Marfitt (photographer)

Nooj is a simple yet tasty alternative to dairy. It is so versatile. I love it in my porridge and use it as a base to my savoury sauces (curries, pasta sauce etc). I'm looking forward to baking with it next!

Emma Davis (customer)

Having suffered with several food intolerances including dairy for the last 27 years, nooj has been a breath of fresh air. I’ve enjoyed this as a milk, in porridge, rice pudding, smoothies etc, but I also use this a lot in my baking. It creates beautifully light and smooth cakes, biscuits and cheesecakes. My favourite recipe is still the Spinach Filo pie, which I make in a cake tin, so big enough for all the family. I also follow a predominantly vegan, low carb diet and almond nooj is perfect for this. It has been such a boost to our meal and dessert options and the compact packaging means there’s still plenty of room in the fridge.

Emma Wood (customer)

This is an amazing product! I use it when I have plain porridge instead of milk, put in a teaspoon then add water and it's a tasty porridge also a thickening agent in curry. Yum.

Caroline Windsor (customer)

I tried the almond paste this morning in my porridge - and it completely changed it, for the better! Fantastic product and I’m extremely excited to try some in a curry tonight.

Sian Laura Campbell (customer)

Used a spoonful of almond in some red lentil dahl last night, went beautifully creamy and extra nice. Porridge this morning I added a spoonful of the almond and date, deliciously creamy and rich. Making your rice pudding later today.

Lesley Wright (customer)

Today my lovely daughter who is vegan was back home for the day. For breakfast we had porridge with fruit and a good spoon of the almond nooj (didn’t need to use the almond milk she would normally have on her porridge, just water) and it was delicious. At lunch we had the portobello mushrooms stuffed with the cashew nooj, garlic, finely chopped spring onions and parsley with mashed potato and salad – it was absolutely gorgeous. Made lovely food very easy . Thank you nooj.

Sandra Tracey Waite (customer)

Such an incredibly innovative idea! I met the family at the North Yorkshire Vegan Festival, and bought the cashew and almond paste. Cashew and vanilla has made the creamiest porridge I have ever eaten! Plan to use the others for baking so we will see how that goes, but lovely family and lovely product!.

Emily Greenman (customer)

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BD21 9FQ

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Hello! Can you help us here at nooj HQ by giving a bit of feedback about nooj?

Is it clear from the front of the pack what the product is and what it can be used for?

not at all	a bit	it's ok	pretty good	crystal clear

If it could be more obvious what text would you suggest we use?

Is it clear from the back of pack how to use nooj?

not at all	a bit	it's ok	pretty good	crystal clear

How could we improve the communication back of pack?

Would you prefer to have just nut, water and salt in the ingredients? If so how important is this?

not at all	not much	indifferent	a bit	really important

How is the 150g pack size?

Not big enough	About right	Too big

Do you find the product easy/difficult to make into milk?

impossible	hard work	it's ok	pretty easy	it's a doddle

What do you use to reconstitute your nooj?

whisk

fork

spoon

protein shaker

blender

Approximately what percentage of the pack did you use for milk?

0%	25%	50%	75%	100%

What other dairy products do you think you replaced with nooj?

cream

cream cheese

mayonnaise

creme fraiche

yoghurt

butter

coconut milk/cream

What other brands and products have you replaced with nooj, if any?

What is the most important feature of nooj? Please rank them:

flavour
versatility
sustainability (not shipping water)
convenience
healthfulness

Click and drag / move your answers. Most important on top, least important at the bottom

How often have you bought nooj?

once	monthly	weekly	more often

How old are you?

16 - 25	26 - 40	41 - 55	56+

Are you

male	female

Any other suggestions to improve nooj?

Thanks for your feedback! As a thank you for helping us with these questions, we're running a competition:

What's your instagram/facebook handle (or email address)?

This it to enter you into our competition

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